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Top tips for creating a killer job advert

A job advert is the starting point for yours and your candidate’s relationship, which is why it’s crucial that it creates the best first impression and helps you stand out. We’ve put together 6 useful tips to help you create a killer job advert.

Include the essential details

In some cases less is more, and a concise advert can often lead to better results. Including details such as the job title, salary and location are of course essential, but refining these can make a difference. Where possible, rather than stating the ‘salary is negotiable’, including a more specific pay bracket, i.e. £25k - £30k can help. This doesn’t give too much away but will help attract the right candidates. Another tip is to try and narrow down the location. For example, saying the job is based in Manchester City Centre, will have a better response than putting “Manchester” or “North West” as candidates may take travelling time into serious consideration.

Make it flow, easy to read and interesting

Having a clear layout to a job advert is vital in order to keep the reader interested. Start with essential details, and specify if the job is contact or permanent. Include key responsibilities in bullet points so that the interesting parts of the job are easy to spot, necessary qualifications and experience. If there is a benefits package, make sure you include this at the end too. Include the perks, the great staff socials you have, the fantastic progression opportunities and the quirky working environment that are all on offer. These things may seem obvious, but in the fast paced world of recruitment, it’s surprising the parts that get missed out. Quality over quantity.

Have a clear call to action

This may seem like an obvious point, but by making it as easy as possible for the candidate to apply for the role, it increases your chances of receiving more applications. Include your phone number and email address, or a link to somewhere they can send their CV to. When you’re in the process of looking for a new team member it is important to make sure you are easily accessible and communicate in a timely manner with employee hopefuls. Keep your candidates engaged throughout.

Proof your advert

Many internal recruiters and external agencies now use automated technology to post jobs online to save time, but it’s surprising the amount of mistakes that are published. Our advice is to proof read before you post to check for spelling and information that’s missing, then proof read it again once published. Formatting issues can stop an advert from being easy to read, or an essential link disappearing can make the difference between a candidate applying and not.

We hope these tips help you in your search for you next employee. Don't forget to follow us on Twitter and LinkedIn to keep up to date with all our latest news!

Testimonials

I have worked with Simon as a supplier for nearly 20 years. During this time, I have always found that the solutions are very effective for suppliers. He instils the right balance for both the client and supplier, where the services are fair, open and responsive. There is no doubt that the client and the supply relationships are their focus. These are services we are happy to support wherever we can.

MD Recruitment Company

November 2016

I have worked with Simon Woodhouse for over 10 years and during this time I have received first class service as a recruiter. The flow of information has always kept us in touch with requirements.

The solution (both the technology & the team assembled) were intuitive and responsive to our needs. The job descriptions have been detailed and meaningful. It is apparent that Simon has an excellent knowledge of market trends and client/candidate expectations. So as a recruiter I have found that this information has been invaluable in sourcing the right people for the end client. It has been evident that Simon forms first class relationships with both the supplying recruitment agencies and the end client.

I would recommend Simon to any potential client or recruitment company.

Recruitment Manager

November 2016

When presented with a challenge to support our Permanent Recruitment challenge, Simon responded with a very cost effective, and comprehensive solution, that we relied heavily upon during a major restructuring exercise. So much so, that once the initial phase came to an end we retained the service. The support provided to the HR teams and the hiring managers was second to none, and it became an integral part of our operations.

HR Manager

September 2016

We had an opportunity to restructure our approach in regards to how we utilised contract labour and recruitment. The burden to the company had become significant, and major change was required. The experience Simon bought to the Change Management project was a key component behind its success. The level of buy-in to the program from within our organisation, and down into the supply chain was a credit to Simon and his team.

SCM Manager

October 2016

I have known Simon for 20 years and in that time Simon has been my colleague, my manager and my mentor. Simon is a very kind and thoughtful person, but will ensure the job is done to the best of his and his team’s ability. His management style is one of a consultative approach and leadership, allowing the team to be part of the bigger picture and ownership of the project in hand, but being there for support and guidance when required. He has a very comprehensive understanding of Procurement and the Managed Service Process, which has allowed him to manage some very successful implementations and on-going business. A great asset to any organisation.